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Rogers Communications Named Official Telecommunications Sponsor of the Edmonton Oilers

Multi-year sponsorship part of Rogers’ $700 million commitment to province of Alberta over next four years

Tuesday, 01.10.2013 / 2:45 PM / News
By Edmonton Oilers Press Release
John Boynton (left) of Rogers accepts an Oilers jersey from Oilers President & COO Patrick LaForge (Photo: Andy Devlin / EOHC)

RAW: Rogers Announcement | RAW: Patrick LaForge | RAW: John Boynton  |
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Fans to expect premium connected experiences powered by Rogers LTE network – Canada’s fastest wireless internet

EDMONTON, October 1st, 2013 – Rogers Communications and the Edmonton Oilers Hockey Club today announced a multi-year partnership that makes Rogers the official telecommunications sponsor of the Oilers. Rogers has acquired the official sponsorship and marketing rights for the Oilers, the Edmonton Oil Kings and Rexall Place, the home arena for the two clubs. Building on a multi-year investment in Alberta, this partnership continues Rogers' commitment to Canadian sports and marks a new sponsorship era for the Oilers.

"We are proud to partner with the Oilers and as the new sponsor of the team we’re excited to bring the game experience to a whole new level that will connect Alberta sports fans like never before,” said John Boynton, executive vice-president and chief marketing officer, Rogers Communications. “Our partnership with the Oilers reinforces our longstanding commitment to Alberta, from the expansion of our LTE network and Rogers retail presence to supporting the province’s communities, youth initiatives and sports teams.”

Today’s multi-year sponsorship announcement is one of Rogers’ commitments to the province of Alberta. The announcement follows a decade long growth strategy that has seen Rogers invest over $1 billion in network enhancements and expansion across Alberta. Over the next four years, Rogers is committing over $700M to also further enhance and expand Rogers LTE – Canada’s fastest wireless internet, open additional retail locations, fuel business growth and continue to build its presence in sports.

The telecommunications sponsorship of the Oilers includes extensive brand and advertising placements, arena signage, concourse, rink, in-ice, in-bowl and in-game applications. Rogers is also the presenting sponsor of Oilers television broadcasts, the Oilers Website and the Oilers Mobile App. As Canada's largest provider of wireless voice and data communications services, Rogers will leverage its extensive network and multiplatform content investments to enhance fans’ experiences of the games. Starting today, fans of the Oilers are encouraged to visit a Rogers retail location in downtown Edmonton to pick up a complimentary Oilers car flag.

"Our partnership with Rogers brings together two longstanding Canadian organizations that are dedicated to creating the ultimate experiences for hockey enthusiasts. Rogers is known as an industry leader, and we look forward to seeing that innovation play out on the ice for Oilers fans,” said Patrick LaForge, president and chief operating officer, Edmonton Oilers. “With Rogers, our fans, players and customers have an organization on board that is not only passionate about the game, but driven to take the sports experience to the next level.”

Through Rogers Youth Fund and Edmonton Oilers Community Foundation, Rogers and the Oilers will also be teaming up off the ice to support, empower and assist at-risk youth in Edmonton and its surrounding communities.

The Oilers sponsorship builds on Rogers’ strong history in sports across Canada. The company has a 38% stake in Maple Leaf Sports & Entertainment (MLSE), and owns and operates the Toronto Blue Jays Baseball Club, Rogers Centre, and the multiplatform Sportsnet brand; Sportsnet is the exclusive regional broadcaster of all Oilers games. Rogers is also the lead sponsor or broadcast partner of the Vancouver Canucks, Toronto Maple Leafs, MLB, NFL, NBA, MLS, CHL, NCAA, Rogers Cup, international soccer, UFC, and more.

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