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Oilers Introduce Virtual Hockey World for Kids called Rinksters

Wednesday, 22.12.2010 / 12:00 PM / News
By Edmonton Oilers Press Release
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Oilers Introduce Virtual Hockey World for Kids called Rinksters
Edmonton, AB - The Edmonton Oilers and Visimonde are launching a new virtual world aimed at kids aged six-12 which allows them to create their own avatar and immerse themselves into the virtual online hockey community.  With a click of a mouse, a child can create an avatar decked in vintage Edmonton Oilers colours and hang out at the virtual outdoor rink.

This ice-covered retreat is known as Rinksters, a hockey-themed virtual world developed for children. The full-featured multi-player online game offers free and subscription-based features and enables players to customize their own avatar, play games, build trading cards, collect coinage and chat with friends. Rinksters is currently released in private beta with a public launch set for early 2011. Oilers fans can preview the game by signing up at http://oilers.nhl.com/rinksters.

"Young Oilers fans are fortunate to have a sneak peek of Rinksters before it goes live across North America," said Patrick LaForge, Oilers President & CEO. "Rinksters is a cool way for Oil Country’s kids to learn more about the game of hockey in a fun and safe online community."

Rinksters was created by Visimonde Inc., an Edmonton-based company that designs and develops virtual words and online games for audiences worldwide. CEO and President Ted Bradshaw and Creative Director Scott Rusnak grew up in the Edmonton area and are excited for Oil Country to participate in Rinksters.

"This is yet another avenue for fans, current or future, to get access to Oilers Hockey,” said Bradshaw. “We’re confident once Edmonton Oilers fans and their kids get a chance to play the game, they’ll experience firsthand the quality and fun factor."

The Oilers are pleased to partner with Visimonde in the Rinksters project to help build the sport of hockey at the grassroots level.
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For more information, please contact:
Jessica McPhee
Edmonton Oilers Hockey Club
jmcphee@edmontonoilers.com
780-264-6906

Edmonton Oilers hockey is presented in part by the Rexall Family of Pharmacies, Molson Canadian, ATB Financial, TELUS, Cenovus Energy and Ford.
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